Professor Richard Ernst loves representing Carleton University at various international universities with whom he is collaborating and is featured on a large outdoor electronic billboard on the main square in Tomsk, advertising Tomsk State University and mentioning Carleton University.
The text in Russian translates to:
Why [study at] TSU [Tomsk State University]?
At TSU [you can get] a deep look at the history of the Earth.
Professor at TSU and Carleton University (Canada)