Wednesday, March 1st
“Your Career Your Brand” is a guide to understanding and implementing the concepts and methods for building value and making a difference in all aspects of your working career.
To build value or show you have the potential to be a difference maker is expressed and validated though your passion, work ethic, persistence and improvement. These “key performance indicators” are the hallmarks for recruiters and employers when looking for prospective employees to grow an organization.
Creating your own personalized “brand” and “brand products” is the first step on the pathway to showing your potential to build value and enjoying a fulfilling and successful career. This involves creating a personalized “brand statement” that concisely reflects you and how you build value uniquely. Your brand statement identifies you as distinct from others and is featured on your business card, Linkedin profile and resume. A focused networking plan will enable you to articulate your brand to prospective and suitable organizations.
The first step in your career begins with having a brand that you truly feel and believe makes you a unique difference maker.